Premium partnership with Viktoria Köln 1904

Together for sport on the “wrong side of the Rhine”

The Köln Arcaden shopping center and the football club Viktoria Köln are joining forces: Since the 2025/26 season, the shopping center in the heart of Cologne-Kalk has been an official premium partner of the traditional club. With this partnership, the Köln Arcaden are demonstrating their commitment to professional and amateur sports in Cologne’s east bank – and sending a clear signal of local engagement and social responsibility.

“Viktoria is a club with a rich history and strong regional roots – just like us,” says Egzon Hashani, Center Manager of the Köln Arcaden shopping center. “With our commitment, we not only want to support Viktoria’s sporting success, but also further strengthen the sense of community in the neighborhood.”

Viktoria Köln is also delighted about the partnership: “With the Köln Arcaden, we are gaining a strong partner who shares our values ​​and actively supports our vision for football in the region,” says Eric Bock, Managing Director of Viktoria Köln.

The premium partnership marks the start of a wide range of joint activities. Throughout the season, visitors to the Köln Arcaden shopping center and Viktoria fans can look forward to exciting events and interactive opportunities.

The cooperation with Viktoria Köln seamlessly continues the role of the Köln Arcaden as a central meeting point in the neighborhood: Since its opening in 2005, the center, with over 120 shops, restaurants and regular events, has shaped urban life in Cologne-Kalk – and stands for participation and cohesion on the right bank of the Rhine.